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What We Do

Our goal is to connect more people to local food. The Farm Fresh Atlas website and print publications feature Wisconsin farms, farmers' markets, restaurants, stores and other businesses that sell local food and use sustainable production and business practices. Whether you’re a Wisconsin native or a tourist, we hope the Farm Fresh Atlas helps you connect to the agricultural heritage and good food throughout the state.

The Farm Fresh Atlas began in 2002 in Southern Wisconsin as a project of REAP Food Group. In addition to this website, there are now five regional print publications in Wisconsin that connect consumers to local food.


THE PLEDGE

Each farm listed in the Atlas pledges that it:

  • Is cooperatively or family-owned
  • Is committed to reducing the application of synthetic pesticides and fertilizers
  • Operates in a way that protects and sustains the region's land and water resources
  • Treats animals with care, respect, and access to the outdoors
  • Provides safe, fair working conditions for employees
  • Sells Wisconsin products that they have grown or helped produce on their farm

Each business and organization listed in the Atlas pledges that it:

  • Is locally and cooperatively or family-owned or is a non-profit organization whose mission is to promote a sustainable regional food system
  • Operates in a way that protects and sustains the region's land and water resources
  • Provides safe and fair working conditions for employees
  • Sells or advocates for products grown on Wisconsin farms, or sells products made by their business using raw materials grown on Wisconsin farms, or uses fair trade, sustainable, and/or organic ingredients in their products

What Grows in Wisconsin and When

Farm Fresh Atlas™ is a trademark of REAP Food Group, Inc., used with permission by grassroots coalitions throughout Wisconsin to produce five independent atlases: Farm Fresh Atlas™ of Eastern Wisconsin, Western Wisconsin Farm Fresh Atlas™, Farm Fresh Atlas™ of Southeastern Wisconsin, Southern Wisconsin Farm Fresh Atlas™, and Central Wisconsin Farm Fresh Atlas™.

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Support local farmers. Support your community.

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Our farms & businesses commit to sustainability, fair labor, and animal welfare.

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Explore the Atlas to find farms, farmers' markets, and events near you.

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Buy local to support farmers year-round at retailers and restaurants.

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