Our goal is to connect more people to local food. The Farm Fresh Atlas website and print publications feature Wisconsin farms, farmers' markets, restaurants, stores and other businesses that sell local food and use sustainable production and business practices. Whether you’re a Wisconsin resident or visitor, we hope the Farm Fresh Atlas helps you connect to the agricultural heritage and good food throughout the state.
The Farm Fresh Atlas began in 2002 in Southern Wisconsin as a project of REAP Food Group. All of our listings are updated on an annual basis; online listings are updated each February and new print editions are released in the spring. In 2016 REAP Food Group and partners received a USDA FMPP Grant to develop this website and map, and launched a marketing campaign to promote and evaluate the Farm Fresh Atlas. In 2023, after years of independently produced regional Atlases, we are coming back together under REAP to create one statewide Farm Fresh Atlas™ of Wisconsin.
THE PLEDGE
Each farm listed in the Atlas pledges that it:
- Is cooperatively or family-owned
- Is committed to reducing the application of synthetic pesticides and fertilizers
- Operates in a way that protects and sustains the region's land and water resources
- Treats animals with care, respect, and access to the outdoors
- Provides safe, fair working conditions for employees
- Sells Wisconsin products that they have grown or helped produce on their farm
Each business and organization listed in the Atlas pledges that it:
- Is locally and cooperatively or family-owned or is a non-profit organization whose mission is to promote a sustainable regional food system
- Operates in a way that protects and sustains the region's land and water resources
- Provides safe and fair working conditions for employees
- Sells or advocates for products grown on Wisconsin farms, or sells products made by their business using raw materials grown on Wisconsin farms, or uses fair trade, sustainable, and/or organic ingredients in their products
Each restaurant listed in the Atlas pledges that it:
- Supports Wisconsin farmers and local food businesses and promotes a more sustainable, regional food system
- Controls purchasing decisions for goods, products, or services from vendors of their choosing
- Makes independent decisions regarding the name and look and operations of the business, including marketing, advertising, logo design, branding decisions and business procedures, practices, and policies
- Operates in a way that protects and sustains the region’s natural (e.g. land and water) resources
- Provides safe and fair working conditions for employees
- Is committed to purchasing food locally and sustainably
- Will work to increase, expand, and promote local food purchases
While our pledges are signed in good faith, the Farm Fresh Atlas network reserves the right to review and remove listings if a listee’s business practices are not in accordance to the spirit of the pledge.
Farm Fresh Atlas™ is a trademark of REAP Food Group, Inc., used with permission by grassroots coalitions throughout Wisconsin to produce four independent atlases: Farm Fresh Atlas™ of Western Wisconsin, Farm Fresh Atlas™ of Southern Wisconsin, Farm Fresh Atlas™ of Central Wisconsin and Farm Fresh Atlas™ of Northern Wisconsin.
